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MINI of Alexandria is open this Sunday, March 31st

Open Sunday, March 31st from 11 AM to 4 PM MINI of Alexandria 5990 Duke St Alexandria, VA 22304

THE 2019 MINI COOPER S HARDTOP 4 DOOR: ICE BLUE EDITION

A color so cool it was brought back by popular demand, our powerful Cooper S Hardtop 4 door gets a sleek makeover in a fan favorite Ice Blue hue - one of the most requested MINI colors of all time. Options and features come unbundled from other offers, and you'll find yourself with all the seamless tech accessories and John Cooper Works extras (like a leather steering wheel and JCW appearance package) that ice out the competition. Bring the heat in a convenient 4 door with ample power and thoughtful extras that make a MINI more than just a car, but a lifestyle choice. The streamlined exterior mirrors a premium interior that gives you all the tools to enjoy the navigation and entertainment tech you love, in a limited edition we froze at 195 vehicles.

Current MINI owners can enjoy $2,000 off select MINI Models purchase at MINI of Alexandria

MINI Loyalty Incentive Current MINI owners can enjoy up to $2,000 off select MINI Models

Happy St. Patrick’s Day from all of us at MINI Of Alexandria

We are so lucky to have you all as customers. Best wishes for a Happy St. Patrick's Day!

Drive a new MINI Convertible for only $274 per month from MINI of Alexandria

Lease a 2019 MINI Hardtop 4 Door for only $274 per month. Click here to view inventory. $234/month for 36 months. $3,529 cash due at signing. Lease Offer available on new 2019 MINI Cooper Hardtop 4 Door models, from Passport MINI through MINI Financial Services through 04/01/19 to eligible, qualified customers with excellent credit history who meet MINI Financial Services' credit requirements. Monthly lease payments of $234 per month for 36 months is based on an adjusted capitalized cost of $21,935 (MSRP of $25,000 including Classic Trim with Automatic Transmission and destination & handling fee of $850, $0 security deposit, $500 Customer Cash). Actual MSRP may vary. $750 Dealer contribution may vary and could affect your actual monthly lease payment. Lessee responsible for insurance during the lease term and any excess wear and tear as defined in the lease contract, $.25/mile over 30,000 miles (10,000 miles/year) and a disposition fee of $350 at lease end. $3,529 Cash due at signing includes $2,370 down payment, $234 first month payment, $925 acquisition fee, and $0 security deposit. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised payment does not include applicable taxes. Purchase option at lease end, excluding tax, title and government fees, is $15,000. Offer valid through 04/01/19 and may be combined with other offers unless otherwise stated. Model pictures may be shown with metallic paint and/or additional accessories. Visit Passport MINI for important details. All 2019 MINI Passenger Cars come standard with 4 years of MINI Roadside Assistance. Refer to the MINI Service and Warranty Information booklet for complete terms, conditions and limitations.

Race in for up to $1,250 off select MINI models at MINI of Alexandria

Up to $1,250 off select MINI models. Up to $1,250 off select new 2019 MINI models at participating MINI Dealers, excluding Oxford Edition and Plug-in Hybrid models. Must take delivery by 4/1/2019. Offer detail includes: $1,250 off MINI Cooper S Countryman, Cooper S Countryman ALL4, John Cooper Works Countryman ALL4, Cooper S Convertible, and John Cooper Works Convertible models; $1,000 off MINI Cooper S Hardtop 2 door and 4 door, John Cooper Works Hardtop 2 door, Cooper S Clubman, Cooper S Clubman ALL4, and John Cooper Works Clubman ALL4; $750 off MINI Cooper Countryman, Cooper Countryman ALL4, and Cooper Convertible models; $500 off MINI Cooper Hardtop 2 door and 4 door, Cooper Clubman, and Cooper Clubman ALL4 models. The cash off is applied against MSRP of final purchase price. Certain exclusions apply. Valid on final negotiated price and can be combined with certain other MINI offers that are available at the time of purchase. Credit cannot be applied toward tax, title, registration, destination, handling, or other dealership fees. Options may be limited due to product availability at time of sale. © 2019 the MINI name, model names and logo are registered trademarks.

Size Doesn't Matter…personalization And Design Drive Auto Purchases Over Size

Despite claims of big car dominance, auto shoppers remain sharply divided on their preference of car size, but united on their hunt for more personalization when it comes to design and premium features. These findings come from a new survey MINI USA recently commissioned from market research and business intelligence firm Engine designed to identify car shopping trends among general consumers and millennials. more According to the survey, customization (59%) and design (76%) are both important to consumers when conisdering a new car purchase. This desire aligns with recent trends in product personalization across a wide range of consumer categories. Auto manufacturers have begun looking far beyond wheels and color choice to create ways for thier drivers to express themselves through their cars. Personalization and customization have been a cornerstone of MINI since the brand’s inception and an area where MINI continues to expand for consumers looking to individualize their car. While the majority of consumers agreed on the importance of personalization, those surveyed were divided on size preference in a new car today with 47 percent opting for a smaller car that maximizes space, and 53 percent prefer a larger vehicle with ample cargo room. “MINI has always offered a wide range of options for customization and personalization, an approach perfectly aligned to meet the needs of today’s consumers,” said Andrew Cutler, Head of Corporate Communications, MINI USA . “Those looking for premium features with a focus on design, style and maximized space can easily find a vehicle to fit their needs amongst our product line.” In addition to customization and size, other key factors driving consumer car buying habits include: • Interior comfort and style are the most important aspect of vehicle design (53%), followed by technology and infotainment (20%). • Millennials more than other generations value technology and infotainment. • Men rank customization as 2X more important than their female counterparts. Cutler added: “MINI has always been about listening to and understanding our consumer’s needs and future car preferences. Staying on top of this allows us to customize our offerings and remain relevant for our passionate consumer.” Survey Methodology The General Population survey was conducted by Engine’s CARAVAN® among a sample of 1,003 adults comprising 502 men and 501 women 18 years of age and older on behalf of MINI USA. The survey was live from November 5-7, 2018.

Learn more about the driving modes featured in a MINI vehicle

Driving Modes Whatever your mood, your MINI can match it. Feel like attacking a winding road? Kick it into Sport Mode to add some juice to your acceleration and steering. Feeling a bit more zen? Green mode regulates fuel responsiveness and makes your MINI more efficient. And if you can't decide between the two, there's Mid Mode, a classic MINI blend of exhilarating and efficient.

Get out of your lease early at MINI of Alexandria

Get out of your lease early MINI of Alexandria can help you get out of your lease early! We will buyout your current car lease no matter what make or model for a new MINI. Life happens… • Job change • Downsizing • Divorce • Growing family • Made a mistake • Concerned about safety • Exceeding your allotted miles • Need for better fuel economy • Tired of pushing your FWD car in the snow more Whatever the reason, the MINI of Alexandria can help! Don’t think for a minute that you can’t end your lease early. We have the solution! TRADE IT IN! Stop worrying about that lease – Our professionals will help you get out of it early and painlessly. Don’t walk away from your lease and harm your credit and wallet – Call Jim Laviolette 703-461-6269 today for more information and begin the trade-in process. We look forward to helping you today!

Faster and more powerful than ever before: The new MINI John Cooper Works GP

The abbreviation GP in connection with MINI regularly sparks the interest of racing enthusiasts who are fans of the British premium brand. And since the name of Name John Cooper Works is always mentioned in the same breath, the immediate effect is a sense of excitement at the imminent prospect of a very special model. And this is now justified: next year the new MINI John Cooper Works GP will be taking roads all over the world by storm – along with the hearts and minds of a particularly performance-oriented target group. The new edition of the top athlete in the model range is powered by a 4-cylinder engine with an output of more than 220 kW/300 hp and featuring MINI TwinPower Turbo Technology, making it by far the fastest and most powerful MINI ever to be approved for use on the road. Its market launch will call for fast decisions, too: the new MINI John Cooper Works GP is to be produced in a limited edition of just 3,000. more Anyone who gets the chance to take a seat in one of these exclusive, extremely athletic cars can look forward to pure driving fun and uncompromising race feeling. This was the promise offered at the Frankfurt Motor Show back in September 2017 when the MINI John Cooper Works GP Concept with its powerfully emotional look was presented for the first time. Large front and rear aprons, a striking roof spoiler and the extensive use of lightweight materials left no doubt as to the sporty ambitions of the study. Serial production development for the new MINI John Cooper Works GP is now entering its crucial phase – namely on the race track, where whole-vehicle testing is to be carried out in the course of the next few months. Drawing on tradition-steeped John Cooper Works expertise, the suspension developed specifically for this model will be precisely adapted to the exceptionally high output of the new engine. Rigorously defined aerodynamic properties and an optimised weight go together with the relevant drive and suspension technology to create an optimum all-in package for thrilling performance characteristics. Focused application of motor racing technology and expertise lays the foundation for new records in the fight against the clock. The benchmark here is the top athlete of the last MINI generation. The Nürburgring-Nordschleife lap time achieved by the predecessor model of the new MINI John Cooper Works GP was 8:23 minutes– faster than many a sports car from the higher segments. In fact, MINI has quite a tradition of leaving supposedly superior competitors behind it. In the hands of Formula 1 designer John Cooper, the classic Mini itself matured to become a small but high-speed racing machine that regularly beat the big players at their own game – not least with its three outright victories at the Monte Carlo Rally. The new MINI John Cooper Works GP is based on the principle of tapping into the sporting genes of the MINI to create a superior racing machine – in fact it embodies this notion in its most extreme form. Its predecessor was produced in a limited edition of 2,000 vehicles, as was the MINI Cooper S with John Cooper Works GP Kit which came out back in 2006. Both have since become much-coveted collector’s items. And the new model is already being eagerly anticipated by fans of the MINI and John Cooper Works brands. “The fastest MINI in our brand history – which now goes back 60 years – is an expression of pure racing passion,” says Thomas Giuliani, Vice President Product and Launch Management. “We are well aware of the enormous fascination exercised by the MINI John Cooper Works GP, not just from the euphoric reactions to the concept vehicle but also from past experience: after all, every one of its predecessors was completely sold out even before the official market launch.”

Get a Battery Replacement starting at only $249.99 with our current special going on now at MINI of Alexandria

Battery Replacement Starting at $249.99 Prices Vary Depending On Model. Must present coupon at time of purchase. Coupon not valid with any other offer. Limit one coupon per person. Coupon does not apply to prior purchases. Valid Only At Passport MINI Of Alexandria. Taxes and shop fees are additional. See Passport MINI of Alexandria For Details.

Happy Valentine’s Day From MINI of Alexandria

It is great having wonderful customers like you! We really LOVE your business! Thank you for your continued loyalty and support.

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