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MINI USA and MINI Financial Services announces the introduction of Flipped Financing, a new and innovative vehicle financing program that helps MINI dealers put consumers at the heart of an easier and simplified purchase experience. With Flipped Financing, all approved credit applicants receive one interest rate as advertised, up-font and without any surprises. At the same time the program creates a straightforward and clear-cut purchase process that eliminates the need for potentially lengthy negotiations or hassle for both the customer and the dealer. “After a successful pilot program, during which we received direct feedback from dealers and customers alike, we’re incredibly excited to roll out Flipped Financing to all MINI dealers in the U.S.,” said Ian Smith, CEO of BMW Group Financial Services Americas. “We are confident that this is the start of a sustainable, long-term program that will not only help create a transparent and pleasurable purchase process for our customers, but will also allow them to get in and out of the showroom quicker so that they can spend more time having fun behind the wheel of their new MINI.” In a rapidly changing retail environment, MINI aims to provide a simplified process for both dealers and customers with Flipped Financing. For MINI dealers, this new program represents an opportunity to make it easier for dealer Finance & Insurance (F&I) offices to be more effective at satisfying customers with a faster, simpler and easier transaction. For customers, Flipped Financing offers one rate across the board to all whose credit applications are approved, along with a clean and simple process. In addition, MINI Flipped Financing removes added pressure for customers to purchase protection products at the time of sale. Customers now have up to 30 days after purchase of their new MINI to learn about and decide on purchasing additional products. This flexibility also offers dealers additional touchpoint opportunities to connect with their customers. As the name implies, MINI has flipped the typically complex auto financing process on its head. With a crystal-clear financing process and uniform rate for all, MINI Flipped Financing is the true definition of “what you see is what you get” - one rate, zero pressure and no nonsense. For customers interested in learning more about MINI Flipped Financing available exclusively through MINI Financial Services, please visit www.MINIUSA.com/flipped-financing, or your local MINI dealer.

MINI of Alexandria will be open Sunday, October 27th from 11AM-4PM. Click here to start shopping now.

MINI USA and Best Friends Animal Society will celebrate their ongoing partnership this Saturday, October 26, with a “pup-up” event, dubbed “MINI of Mutthattan”, at the Best Friends Lifesaving Center in New York City. The pup-up event, which runs from 12 p.m. to 8 p.m., will offer fee waived adoptions of dogs and cats courtesy of MINI USA in honor of Best Friend’s annual Strut Your Mutt Day. The special adoption event will celebrate the two brands and their DRIVE to Save Them All®. MINI USA and Best Friends have been closely aligned since 2013, with multiple dealers supporting Strut Your Mutt events each year across the country. MINI USA also provides Best Friends with a fleet of MINI Countryman to use for animal rescue, vet visits and adoption days. In 2014, Best Friends was the charitable partner for MINI TAKES THE STATES, MINI USA’s biennial owners rally, where proceeds from the registration fee went to support Best Friends and owners made personal contributions and fundraised on the road. “Passion is at the core of the MINI brand and we know that MINI owners and dealers are equally as passionate about their pets, in fact, 65 percent of our owners have a dog or cat at home.” said Steve Ambeau, Department Head, MINI Brand Communications, MINI USA. “For this reason, we feel it’s not only the perfect partnership, but also important for us to do everything we can to support the drive in helping to find pets happy homes and save them all.”

MINI COMPLIMENTARY SCHEDULED MAINTENANCE. It comes standard with every new MINI* and is one of the most comprehensive scheduled maintenance programs in its class, covering recommended scheduled maintenance for up to 3 years or 36,000 miles (whichever comes first). To receive these services at no cost, just schedule an appointment at your authorized MINI Dealer while your MINI is covered by this program. And since all services will be performed by a MINI trained and certified technician, using genuine MINI parts, your car will be maintained to our exacting standards. Which are, admittedly, higher than most. more • Engine Oil Services • Inspection Services • Brake Fluid Service • Engine Air Filter • Cabin Air Microfilter MINI MAINTENANCE+ Extend your MINI's Complimentary Scheduled Maintenance program with MINI Maintenance+. It's the simple, cost-effective way to keep your MINI's performance at peak potential. All work is done with genuine MINI Parts by MINI Certified Technicians. To provide comprehensive expert maintenance for the life of your vehicle, combine MINI Maintenance+ with MINI Value Service. Available exclusively at authorized MINI Dealers.** * All model year 2017 MINI vehicles and newer sold or leased by an authorized MINI dealer come standard with Complimentary Scheduled MINI Maintenance for the first 3 years or 36,000 miles whichever comes first. Only the following maintenance items are included with Complimentary Scheduled MINI Maintenance when they are performed as outlined in the vehicle's Maintenance booklet: • Engine oil and filter • Brake fluid • Vehicle check (Inspection) • Cabin microfilter • Engine air filter • Spark plugs • Remote control key battery NON-TRANSFERABILITY Complimentary Scheduled MINI Maintenance program is an exclusive benefit that applies to the initial purchaser, owner, or lessee of a new vehicle, sales demonstrator vehicle, Aftersales Mobility Program vehicle, or BMW Group company vehicle from an authorized MINI dealer in the United States (including Puerto Rico). Coverage is not transferable to subsequent purchasers, owners, or lessees. The sole exception to the non-transferability of coverage is that household transfers within the United States (including Puerto Rico) to members of the household of the initial purchaser, owner, or lessee of a MINI vehicle from an authorized MINI dealer - will not terminate coverage. Household transfers are limited solely to transfers to a current or former spouse or spousal equivalent, child, sibling, parent, grandparent, or grandchild from the initial purchaser, owner, or lessee of a vehicle. In the event of a household transfer, purchasers, owners, or lessees of a MINI vehicle should promptly advise their authorized MINI dealer to document and confirm the household transfer for purposes of coverage. The payoff of a loan on a vehicle by the initial purchaser and the purchase of a leased vehicle by the initial lessee are not considered transfers for purposes of coverage. Click here for additional details. Click here for more information.

The MINI Fall Service Event No matter how many miles your MINI has, this fall bring it home to the experts who know it best. Each service is performed by MINI Trained Technicians who exclusively use MINI Original Parts, which come backed by a two-year unlimited mileage limited warranty. Plus, get rewarded via a MINI Prepaid Mastercard® valid for future purchases at your MINI Dealer or shopminiusa.com with your qualifying service visit, from September 1 – October 31, 2019. FALL SERVICE OFFER: $50 PREPAID CARD. Receive $50 in rewards via a MINI Prepaid Mastercard on services totaling $250 or more using MINI Original Parts. OIL SERVICE OFFER: $25 PREPAID CARD. Receive $25 in rewards via a MINI Prepaid Mastercard with the purchase of an oil service using MINI Original Engine Oil. FLOATING CENTER CAPS: $91 SET OF FOUR. Keep your wheels in focus, even in motion. Additional fee for installation can be applied towards Fall Service Offer. Subject to availability.

MINI Car-Costume Contest Dress up your MINI in a Halloween Costume and bring it to MINI of Alexandria. • Saturday, October 19th, 2019 • 10:00 AM through 11:30 AM

Pet Costume Contest Submit a photo of your pet dressed up in their best Halloween costume! Winner receives a $100 MINI Service Gift Card. Enter the Contest October 12th thru October 26th by submitting your photos to our passport MINI of Alexandria Facebook page Click here to submit your photos!

Get up to $3,500 off select new MINI Models. Click here to browse inventory.

URBAN-X, by MINI, the leading accelerator for startups reimagining city life, today graduated its sixth cohort of startup companies at an official ClimateWeek NYC event at their Brooklyn, New York headquarters. Run in coordination with the UN and the City of New York, Climate Week continues to grow as the time and place for the world to showcase amazing climate action and discuss how to do more. URBAN-X, launched by MINI as part of the brand’s innovation practice and venture firm Urban Us, invests $150,000 per company in the next generation of startups and entrepreneurs building solutions to combat the current climate emergency and related challenges impacting cities today.

With 301 hp of raw power, the only thing stopping the new MINI John Cooper Works Clubman is its high-performance sport brakes

UP TO $2,500 OFF SELECT MINI MODELS Up to $2,500 off select new 2019 MINI models at participating MINI Dealers, excluding Oxford Edition and Plug-in Hybrid models. Must take delivery by 9/30/2019. Offer detail includes: $2,500 off MINI Cooper S Countryman, Cooper S Countryman ALL4, and John Cooper Works Countryman ALL4 models; $2,000 off MINI Cooper S Clubman, Cooper S Clubman ALL4, John Cooper Works Clubman ALL4, Cooper Countryman, Cooper Countryman ALL4 models; $1,500 off MINI Cooper S Hardtop 2 door and 4 door, John Cooper Works Hardtop 2 door, Cooper S Convertible, John Cooper Works Convertible, Cooper Clubman, Cooper Clubman ALL4 models; $1,000 off MINI Cooper Hardtop 2 door and 4 door, and Cooper Convertible models. The cash off is applied against MSRP of final purchase price. Certain exclusions apply. Valid on final negotiated price and can be combined with certain other MINI offers that are available at the time of purchase. Credit cannot be applied toward tax, title, registration, destination, handling, or other dealership fees. Options may be limited due to product availability at time of sale.

To mark the trade fair premiere of the new MINI Cooper SE (combined fuel consumption: 0.0 l/100 km; combined power consumption: 16.8 – 14.8 kWh/100 km; combined CO2 emissions: 0 g/km), the BMW Group presents the latest outcome of its electrification offensive at the 2019 International Motor Show (IAA) in Frankfurt am Main. The first purely electrically powered series-production model in the 60-year history of MINI made its way to its debut using its own virtually noiseless, locally emissions-free power. With project manager Elena Eder at the wheel, the new MINI Cooper SE proved on its premiere run that electric mobility in the unmistakeable style of the British premium brand doesn’t have to be limited to day-to-day urban traffic. At the start, the standard navigation system of the new MINI Cooper SE indicated exactly 400 kilometres as the distance for the journey from the BMW Group headquarters at Petuelring in Munich to the main entrance of the exhibition grounds in Frankfurt. So it looked as if a single stopover to recharge the lithium-ion battery ought to be sufficient to ensure that the journey to the trade fair debut was locally emissions-free. After all, the model-specific high-voltage battery with its gross energy content of 32.6 kWh, positioned deep in the vehicle floor, enables a range of 235 to 270 kilometres. And the ideal place to refresh the car’s energy reserves was suggested on the on-board monitor in the central instrument: a fast charging station on the A3 motorway. more “Urban mobility is certainly the greatest strength of the MINI Cooper SE. But that doesn't mean that electric driving fun is only suitable for short distances,” says project manager Eder. “The MINI Cooper SE can easily cope with lengthier journeys thanks to the option of using DC fast charging stations with a charging capacity of up to 50 kilowatts. A lunch break is all it takes to recharge.” When the car was charged on the way to the IAA, there wasn’t even time for dessert. Within just 35 minutes, the high-voltage battery – which had previously been almost fully depleted – was charged to 80 percent of its total capacity. This meant that there was more than enough power on board to tackle the second stage of the trip without any worries. In order to maximise efficiency, use wasn’t made of the car’s maximum speed of 150 km/h. Nonetheless, the 135 kW/184 hp electric motor of the new MINI Cooper SE was able to demonstrate its spontaneous power delivery on one or two courageous overtaking manoeuvres. Finally, the MINI Cooper SE rolled into Hall 11 of the Frankfurt exhibition centre with sufficient residual range: here it is now due to be presented to IAA visitors from 12 to 22 September 2019. Meanwhile, the standard charging cable provides fresh energy for further excursions from a conventional socket. Alternatively, MINI ELECTRIC offers flexible options for charging the high-voltage battery. The charging connection of the new MINI Cooper SE is designed for both AC and DC charging using Type 2 and CCS Combo 2 plugs. The battery can be charged either at a MINI ELECTRIC WALLBOX or at a public charging station with a maximum output of 11 kW within two and a half hours to 80 percent; a 100 percent charge takes three and a half hours. The MINI Cooper SE will be produced at the British MINI plant in Oxford as of November 2019, after which the brand's first electrically powered vehicle will be delivered worldwide. In Germany, the new MINI Cooper SE will be available at prices starting at EUR 32,500 (incl. 19% VAT). Fuel consumption, CO2 emissions and power consumption were measured using the methods required according to Regulation (EC) 2007/715 as amended. The information is based on a vehicle with basic equipment in Germany; ranges take into account differences in wheel and tyre size selected as well as optional equipment and can change during configuration. The information has already been calculated based on the new WLTP test cycle and adapted to NEDC for comparison purposes. In these vehicles, different figures than those published here may apply for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions.