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THE YOU IN YOUR MINI. MINI gives you room to be creative. Become your own designer and make your MINI a one-of-a-kind piece that carries your signature. This is made possible thanks to futuristic 3D printing technology. The only question that remains is: How will you make it your MINI? more MINI Side Scuttles Customized. Make your own personal mark on the cityscape. With individual side scuttles, add a new favorite piece to your MINI. MINI Cockpit Facia Customised. The eye-catcher in your cockpit. Loads of room for an individual statement. MINI LED Door Sills Customised. Show everyone which MINI belongs to you. Design and light up your door sill area. MINI LED Door Projector Customised. Turn the street into your own personal screen. Click here to shop MINI Yours Customised

MINI was born to turn chore rides into joy rides. With added performance over added cupholders. It was designed for more than sitting in traffic. Or better yet, the garage. Because MINI was born to drive.

Have you ever wondered how the professionals get your vehicles so clean? MINI of Alexandria is here to give you some pro tips on detailing your vehicle. 1. When cleaning glass, dry it in two different directions. This way you will know whether the streak is on the inside or the outside. 2. Include the top edges when washing windows. 3. Use the right soap, Dishwashing liquid is a go to choice for some but it shouldn't be. Dishwashing detergent is too harsh for auto detailing. 4. Use a microfiber mitt vs. a sponge 5. Start cleaning at the top, work your way down to the carpet when detailing your vehicle. 6. Use a goo vinyl cleaner and microfiber cloth on dashboard and door panels 7. Use a cotton swab on A/C vents 8. Start cleaning at the top, work your way down to the carpet when detailing your vehicle. 9. Brush and Vacuum your carpet 10. Don't forget to deodorize with an air fresher, spray 12 inches away from headliner, carpeting, seats and dashboard.

Open Sunday, March 31st from 11 AM to 4 PM MINI of Alexandria 5990 Duke St Alexandria, VA 22304

A color so cool it was brought back by popular demand, our powerful Cooper S Hardtop 4 door gets a sleek makeover in a fan favorite Ice Blue hue - one of the most requested MINI colors of all time. Options and features come unbundled from other offers, and you'll find yourself with all the seamless tech accessories and John Cooper Works extras (like a leather steering wheel and JCW appearance package) that ice out the competition. Bring the heat in a convenient 4 door with ample power and thoughtful extras that make a MINI more than just a car, but a lifestyle choice. The streamlined exterior mirrors a premium interior that gives you all the tools to enjoy the navigation and entertainment tech you love, in a limited edition we froze at 195 vehicles.

MINI Loyalty Incentive Current MINI owners can enjoy up to $2,000 off select MINI Models

We are so lucky to have you all as customers. Best wishes for a Happy St. Patrick's Day!

Lease a 2019 MINI Hardtop 4 Door for only $274 per month. Click here to view inventory. $234/month for 36 months. $3,529 cash due at signing. Lease Offer available on new 2019 MINI Cooper Hardtop 4 Door models, from Passport MINI through MINI Financial Services through 04/01/19 to eligible, qualified customers with excellent credit history who meet MINI Financial Services' credit requirements. Monthly lease payments of $234 per month for 36 months is based on an adjusted capitalized cost of $21,935 (MSRP of $25,000 including Classic Trim with Automatic Transmission and destination & handling fee of $850, $0 security deposit, $500 Customer Cash). Actual MSRP may vary. $750 Dealer contribution may vary and could affect your actual monthly lease payment. Lessee responsible for insurance during the lease term and any excess wear and tear as defined in the lease contract, $.25/mile over 30,000 miles (10,000 miles/year) and a disposition fee of $350 at lease end. $3,529 Cash due at signing includes $2,370 down payment, $234 first month payment, $925 acquisition fee, and $0 security deposit. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised payment does not include applicable taxes. Purchase option at lease end, excluding tax, title and government fees, is $15,000. Offer valid through 04/01/19 and may be combined with other offers unless otherwise stated. Model pictures may be shown with metallic paint and/or additional accessories. Visit Passport MINI for important details. All 2019 MINI Passenger Cars come standard with 4 years of MINI Roadside Assistance. Refer to the MINI Service and Warranty Information booklet for complete terms, conditions and limitations.

Up to $1,250 off select MINI models. Up to $1,250 off select new 2019 MINI models at participating MINI Dealers, excluding Oxford Edition and Plug-in Hybrid models. Must take delivery by 4/1/2019. Offer detail includes: $1,250 off MINI Cooper S Countryman, Cooper S Countryman ALL4, John Cooper Works Countryman ALL4, Cooper S Convertible, and John Cooper Works Convertible models; $1,000 off MINI Cooper S Hardtop 2 door and 4 door, John Cooper Works Hardtop 2 door, Cooper S Clubman, Cooper S Clubman ALL4, and John Cooper Works Clubman ALL4; $750 off MINI Cooper Countryman, Cooper Countryman ALL4, and Cooper Convertible models; $500 off MINI Cooper Hardtop 2 door and 4 door, Cooper Clubman, and Cooper Clubman ALL4 models. The cash off is applied against MSRP of final purchase price. Certain exclusions apply. Valid on final negotiated price and can be combined with certain other MINI offers that are available at the time of purchase. Credit cannot be applied toward tax, title, registration, destination, handling, or other dealership fees. Options may be limited due to product availability at time of sale. © 2019 the MINI name, model names and logo are registered trademarks.

Despite claims of big car dominance, auto shoppers remain sharply divided on their preference of car size, but united on their hunt for more personalization when it comes to design and premium features. These findings come from a new survey MINI USA recently commissioned from market research and business intelligence firm Engine designed to identify car shopping trends among general consumers and millennials. more According to the survey, customization (59%) and design (76%) are both important to consumers when conisdering a new car purchase. This desire aligns with recent trends in product personalization across a wide range of consumer categories. Auto manufacturers have begun looking far beyond wheels and color choice to create ways for thier drivers to express themselves through their cars. Personalization and customization have been a cornerstone of MINI since the brand’s inception and an area where MINI continues to expand for consumers looking to individualize their car. While the majority of consumers agreed on the importance of personalization, those surveyed were divided on size preference in a new car today with 47 percent opting for a smaller car that maximizes space, and 53 percent prefer a larger vehicle with ample cargo room. “MINI has always offered a wide range of options for customization and personalization, an approach perfectly aligned to meet the needs of today’s consumers,” said Andrew Cutler, Head of Corporate Communications, MINI USA . “Those looking for premium features with a focus on design, style and maximized space can easily find a vehicle to fit their needs amongst our product line.” In addition to customization and size, other key factors driving consumer car buying habits include: • Interior comfort and style are the most important aspect of vehicle design (53%), followed by technology and infotainment (20%). • Millennials more than other generations value technology and infotainment. • Men rank customization as 2X more important than their female counterparts. Cutler added: “MINI has always been about listening to and understanding our consumer’s needs and future car preferences. Staying on top of this allows us to customize our offerings and remain relevant for our passionate consumer.” Survey Methodology The General Population survey was conducted by Engine’s CARAVAN® among a sample of 1,003 adults comprising 502 men and 501 women 18 years of age and older on behalf of MINI USA. The survey was live from November 5-7, 2018.

Driving Modes Whatever your mood, your MINI can match it. Feel like attacking a winding road? Kick it into Sport Mode to add some juice to your acceleration and steering. Feeling a bit more zen? Green mode regulates fuel responsiveness and makes your MINI more efficient. And if you can't decide between the two, there's Mid Mode, a classic MINI blend of exhilarating and efficient.

Get out of your lease early MINI of Alexandria can help you get out of your lease early! We will buyout your current car lease no matter what make or model for a new MINI. Life happens… • Job change • Downsizing • Divorce • Growing family • Made a mistake • Concerned about safety • Exceeding your allotted miles • Need for better fuel economy • Tired of pushing your FWD car in the snow more Whatever the reason, the MINI of Alexandria can help! Don’t think for a minute that you can’t end your lease early. We have the solution! TRADE IT IN! Stop worrying about that lease – Our professionals will help you get out of it early and painlessly. Don’t walk away from your lease and harm your credit and wallet – Call Jim Laviolette 703-461-6269 today for more information and begin the trade-in process. We look forward to helping you today!