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MINI takes the states 2022 hits the road for another epic adventure

MINI TAKES THE STATES (MTTS) 2022, the legendary MINI owners rally hosted by MINI USA, kicked off this weekend from Farr’s Field in Waterbury, Vermont. Over the next five days, over 2,000 MINI owners with over 600 MINI Cooper vehicles from across the model range will explore a total of nine states and eight cities, raising money for Best Friends Animal Society, a leading animal welfare organization dedicated to ending the euthanizing of dogs and cats in American animal shelters by 2025. The kickoff also marks the debut of the MINI Motoring Club of America (MMCA), a new national MINI car club for MINI owners and enthusiasts open to MINI owners from across the country. more Making its return after four years, the biennial MTTS trek will cover more than 1,700 miles in total. MINI owners will be traveling down an inland route from Vermont to South Carolina on state and county roads, stopping in eight cities along the way, with more than 80 pets and their owners coming along for the ride. “We’re so excited to be back for another unforgettable MINI TAKES THE STATES experience,” said Caryn Grun, head of experiential marketing at MINI USA. “After 4 long years, we have provided the MINI Community an epic road trip to Reunite and Rally together.” A portion of each MTTS participant’s registration fee is donated to Best Friends Animal Society, and MINI USA will be hosting an adoption event at in Greenville, South Carolina, along with Century MINI, Greenville County Animal Care, and Greenville Humane Society. MINI owners, friends and family can also donate to Best Friends on behalf of MINI TAKES THE STATES at this link or by clicking the “Fundraise Now’ button on MINITAKESTHESTATES.com. With the all new MMCA, MINI fans will be able to connect more broadly with each other and with the MINI brand, taking advantage of a host of member benefits and activities. The MMCA will be present at the morning Rise & Rally events in all eight cities where MTTS will be stopping during the week-long road trip. MINI enthusiasts in attendance can learn more about the club and sign up for more information as the club prepares to launch its official membership drive in the fall of this year. More information on the club can be found at minimotoringclub.org. In 2018, 3,600 MINI owners took part in a Rally to the Rockies, taking an adventure of over 5,000 miles through 15 cities and 14 states. Two groups drove on two separate routes for a three-day festival of all things MINI. MINI owners looking to join in on the fun can still register at MINITAKESTHESTATES.com or on-site the day of the event in each city.

Receive 3 years of unlimited oil and oil filter changes with the MINI Maintenance Oil Services program at MINI of Alexandria

MINI MAINTENANCE OIL SERVICES. 3 YEARS PREPAID FOR $199 UNLIMITED MINI OIL CHANGE PROGRAM. Every MINI needs regular oil changes. With the MINI Maintenance Oil Services program, you’ll receive 3 years of unlimited oil and oil filter changes, based on your MINI’s Condition Based Service (CBS) system, for one fixed price of $199. Eligibility: The program is open to MINIs that have reached 60 months or 60,000 miles, and are not currently covered by MINI Maintenance+ coverage. All work is performed at authorized MINI Dealers, by MINI Trained Technicians, using only MINI Original Engine Oil and Parts. Ask your MINI Service Advisor for more information about MINI Maintenance Oil Services and the range of MINI Maintenance Plans for every stage of your MINI’s journey. Click here to schedule service. DISCLAIMER The MINI Maintenance Oil Services plan includes unlimited oil and oil filter changes for three years for $199.00 plus taxes and disposal fees where applicable. Unlimited oil services included are based upon the associated MINI vehicle Condition Based Service (CBS) system. Non-CBS vehicles: annual low-mileage oil changes are included as outlined in your MINI Maintenance Booklet. Available for all MINI vehicles that have reached 60 months or 60,000 miles and have no current MINI Maintenance+ coverage. Plan is available for purchase once MINI vehicle has reached 54 months and has current Scheduled MINI Maintenance or MINI Maintenance+2 coverage. All work is carried out by MINI Trained Technicians using MINI Original Parts, which come with a two-year unlimited mileage limited warranty. Warranty repairs do not constitute an extension of the original limited warranty period for the vehicle or a part thereof.

MINI USA confirms sponsors for MINI takes the states 2022

MINI USA announced its official list of sponsors for MINI TAKES THE STATES (MTTS) 2022. The biennial road rally for MINI owners will take place from July 9 – 17, kicking off in Burlington, Vermont, and ending in Spartanburg, South Carolina. As the first rally since 2018, this year’s MTTS will welcome SiriusXM as a new sponsor, in addition to the MINI card and MINI Value Service. MINI USA also announced last year that Best Friends Animal Society, a leading animal welfare organization dedicated to ending the euthanizing of dogs and cats in American animal shelters by 2025, is once again the charity partner for the event. “The support of our sponsors and charity partner have played a vital role in the return of MINI TAKES THE STATES,” said Patrick McKenna, Department Head, MINI USA Marketing, Product and Strategy. “We’re excited to have our partners along for what is sure to be a legendary ride.” more Crucial for any road trip, SiriusXM offers an unparalleled variety of entertainment. As the Audio Entertainment Sponsor of MTTS, SiriusXM is offering attended 90 days of free listening on the SXM app. Channels include ad-free music, plus live play-by-play from every major sport, original talk, exclusive comedy, news covering every angle and more. SiriusXM is also standard equipment for all MINI models in the lineup since Model Year 2022. The MINI Card rewards MINI drivers by offering points for MINI purchases as well as gas and electric vehicle charging stations. Special cardmember rewards will be available at Rise & Rally events throughout MTTS. With MINI Value Service, MINI owners can be sure they’re ready to motor with complimentary multi-point inspection at participating MINI dealers through July 9. During these inspections, MINI Trained Technicians will check cars’ vitals and provide an exclusive MINI TAKES THE STATES window decal for the completion of any recommended services. As a charity partner with MINI USA since 2013, and the official charitable partner or MTTS 2014, Best Friends Animal Society is a leading animal welfare organization dedicated to ending the euthanizing of dogs and cats in American animal shelters by 2025. MINI owners, friends and family are welcome to donate to Best Friends on behalf of MINI TAKES THE STATES by clicking the “Fundraise Now” button on MINITAKESTHESTATES.com. To be part of this unforgettable rally experience, register now at MINITAKESTHESTATES.com.

Best Wishes For A Safe 4th Of July Weekend From MINI Of Alexandria

We wish you a joyful and safe celebration of this remarkable day in our nation's history. Stay safe and enjoy your relaxing weekend this 4th of July.

4th of July Service Sales Event at MINI of Alexandria

EXPERIENCE SERVICE YOU CAN TRUST We're MINI professionals, and we care more about what's best for MINI vehicles than any other service center. We use only Genuine MINI Parts and Value Products by MINI, so you'll know the parts will perform properly. Service Sales Event: MINI UNLIMITED OIL CHANGE PROGRAM 3 years of unlimited prepaid oil and filter changes for MINIs that have reached 60 months or 60,000 miles $199.99 more MINI OIL SERVICE Includes MINI full synthetic oil and factory filter, multi point inspection and topping off of basic fluids Starting at $99.99 VIRGINIA STATE AND EMISSIONS INSPECTION Complimentary BATTERY REPLACEMENT Complimentary battery test prior to purchase. Replacement includes registering and coding new battery $25.00 off with installation BRAKE PAD REPLACEMENT $50.00 off SERVICE PAYMENT PLAN 0% APR for 90 days and no up-front costs! SPEND AND SAVE Savings up to $200! Plus tax, shop supplies, hazardous waste fee, if applicable. Must present when service order is written. One offer per customer. May not be combined with other offers. Not applicable to prior purchases. See service advisor for more details. The MINI Maintenance Oil Services plan includes unlimited oil and oil filter changes for three years for $199.00 plus taxes and disposal fees where applicable. Unlimited oil services included are based upon the associated MINI vehicle Condition Based Service (CBS) system. Non-CBS vehicles: annual low-mileage oil changes are included as outlined in your MINI Maintenance Booklet. Available for all MINI vehicles that have reached 60 months or 60,000 miles and have no current MINI Maintenance+ coverage. Plan is available for purchase once MINI vehicle has reached 54 months and has current Scheduled MINI Maintenance or MINI Maintenance+2 coverage. All work is carried out by MINI Trained Technicians using MINI Original Parts, which come with a two-year unlimited mileage limited warranty. Warranty repairs do not constitute an extension of the original limited warranty period for the vehicle or a part thereof. Plus tax, shop supplies, hazardous waste fee, if applicable. Must present when service order is written. One offer per customer. May not be combined with other offers. Not applicable to prior purchases. See service advisor for more details. MINI oil service: Plus tax, shop supplies, hazardous waste fee, if applicable. Must present when service order is written. One offer per customer. May not be combined with other offers. Not applicable to prior purchases. See service advisor for more details. State Inspection: Plus tax, shop supplies, hazardous waste fee, if applicable. Must present when service order is written. One offer per customer. May not be combined with other offers. Not applicable to prior purchases. See service advisor for more details. Battery Replacement: Plus tax, shop supplies, hazardous waste fee, if applicable. Must present when service order is written. One offer per customer. May not be combined with other offers. Not applicable to prior purchases. See service advisor for more details. Brake Pad replacement: Plus tax, shop supplies, hazardous waste fee, if applicable. Must present when service order is written. One offer per customer. May not be combined with other offers. Not applicable to prior purchases. See service advisor for more details. Service payment plan: All loans are issued by WebBank, Member FDIC. All applications are processed through CFS and funded by WebBank, member FDIC. WebBank funds the repair amount once repairs are completed and documents are executed. All applications are subject to approval pursuant to standard underwriting criteria. The DigniFi Interest Waived Program applies to all approved customers. As part of the program, interest will be waived if you make all of your scheduled payments on time and pay off your loan in full within 90 days. The maximum approved amount, terms and the Annual Percentage Rate (APR) will be based on an evaluation of credit history. Interest will be charged to your account from account opening at 9.99%-36.00% APR if the full loan amount is not paid within 90 days. Minimum monthly payment is required. Valid on loan amounts from $350 - $7,500. Additional principal payments will be required to pay off the loan amount before promotion expires. Example on a service repair costing $5,000.00: 36 monthly payments of $211.00 with no initial payment. The estimated payment and interest rates are being provided to you only as a guide to potential financing options that may be available. This estimated payment is based upon a 27.99% interest rate, with an APR range from 9.99% to 36.00%, with a maximum 4% origination fee. This is not a loan application, an offer, guarantee of financing, or a loan approval. Spend and save: Spend Save $200 $20 $300 $40 $500 $80 $999+ $200 Plus tax, shop supplies, hazardous waste fee, if applicable. Must present when service order is written. One offer per customer. May not be combined with other offers. Excludes tires, maintenance, and deductibles. Not applicable to prior purchases. See service advisor for more details.

MINI USA introduces ‘not so mini’ puzzles for customers waiting for their new MINIS.

MINI USA announces a new campaign that will surprise and delight customers waiting for delivery of their new MINI with a “Not so MINI” puzzle. At the heart of the campaign is a series of puzzles that feature beauty images of MINI vehicles. The automaker is sending life-sized puzzles to select new MINI customers on the waiting list, to give them something fun to do while they wait for their new vehicles. Other owners on the waitlist will receive a regular-sized puzzle to also partake in the fun. more The puzzles which are officially called “THE WE’RE-WORKING-HARD-TO-GET-YOU-YOUR-CAR, WAITING-IS-THE-WORST, IN-THE-MEANTIME-HAPPY-PUZZLING, MINI PUZZLE”, or “NOT SO MINI” puzzles for short - are intended to keep customers excited and engaged while they wait. The fun and inventive campaign is MINI’s unique response to high demand for its cars and the global-supply-chain slow-down facing the automotive industry. MINI has always been synonymous with driving fun and providing owners with unique experiences, making them the perfect brand to execute a creative, unexpected project like this one. Rather than letting longer wait times overshadow the customer excitement of waiting for their new car, MINI is giving customers a different way to participate in the MINI community, in this case, with the MINI puzzle. “People buy a MINI because of its cheeky and fun-to-drive spirit, so we wanted to give owners something fun to do while they wait to get behind the wheel of their new MINI,” said Rah Mahtani, Brand Communications Manager, MINI USA. “The ‘Not So MINI’ puzzle is one of the ways we are showing the MINI community our appreciation as owners wait for their new vehicles. Owners and their families can enjoy building and displaying their puzzles, showcasing MINI’s iconic design, right in their home garages or living rooms.” MINI USA plans to use its social media channels to feature new owners and their in-progress and complete puzzles. Pereira O'Dell, a full-service advertising agency, created and designed this new initiative. Pereira O’Dell has been MINI’s advertising agency of record since November 2017. “A MINI is always worth the wait. But that doesn't mean we can't keep customers excited and engaged while they wait.” said Nick Sonderup, Executive Creative Director, Pereira O’Dell. “Our goal with this idea is to get something uniquely MINI into new owners’ hands, even if they'd rather it be a leather steering wheel. We can still create a fun pastime to add to the excitement for the real thing coming their way.”

MINI of Alexandria stands behind our Military with our MINI Military Incentive

THE MINI MILITARY INCENTIVE We’re offering $500-$1,500 toward a lease or new MINI purchase for Active Duty, Retirees, Veterans, Reservists and Military Family Members. Take advantage of your special offer by simply confirming your status through ID.me. Click here to browse our inventory. Click here for details.

MINI of Alexandria would like to wish you a Happy Father’s Day Weekend

A father is a source of strength, a helper, and the finest kind of friend. Happy Father’s Day to all the great Dads out there. We hope Father’s Day brings you some time to relax and to celebrate in your favorite ways.

Get Dad what he really wants this Father's Day with MINI Lifestyle products

For a MINI enthusiast, too much is never enough. Our online catalog featuring the Merchandise from MINI gives you more ways to express your appreciation for your Dad and his MINI. Click here to shop MINI Lifestyle products and accessories. Click here to shop now. SPEND $99 AND GET FREE SHIPPING THROUGH JULY 15TH* *Shipping and handling fee is waived on orders over $99.00 in value and weighing less than 20 lbs subject to the exclusions that follow. Eligible orders will display "FREE Shipping" at checkout. MINI USA, a division of BMW of North America, LLC, reserves the right to change or end promotions at any time. Offer excludes products classified as hazardous materials (e.g., chemicals, compressed gases, etc.) and paints. Certain oversized and heavy items are not eligible, including but not limited to items/packaging exceeding 165” in combined length and width. Changing and combining orders, or changing or entering an invalid shipping address might affect your order’s free shipping eligibility. Offer is valid for shipments in the contiguous 48 United States only. HI, AK, PR, US Territories, International and Canadian orders are excluded from this offer. Limited-time offer valid from 06/01/22 to 07/15/22. Offer expires on 07/15/22 at 11:59pm (EST). Orders submitted after the promotion period ends do not qualify. 2-day delivery based on business days and item availability. No deliveries on Sundays.

MINI takes the states July 9th -17th

We’re back on track and we’re ready to rally — together with our MINI community! Territories unexplored. Vibrant cities. Small towns. History around every corner. And speaking of corners – how about some winding roads? Lots of them. The 8th edition of MINI TAKES THE STATES will happen starting Saturday, July 9th and ending Sunday, July 17th. Together, the MINI community will reunite to drive thrilling roads that MTTS has barely touched in our 16-year history. In the meantime, check out the daily drives and book your hotel rooms. Register Now.

Connect your smartphone and your MINI with the New MINI app

THE NEW MINI APP. The new MINI App is the mobile enhancement that connects your smartphone and your MINI with numerous functions. If your MINI is equipped with MINI Connected and you have an iPhone® or Android® device, the MINI App is a must have. You’ll be connected to your MINI like never before. more The MINI App at a glance: •Immediate access to vehicle status and functions •Smart e-mobility services •Extensive navigation and map features for planning trips •Stories and news from the world of MINI •Direct access to your MINI Service •Use app in demo mode even without owning vehicle •Regular updates and upgrades for all features Discover what makes the MINI App great: CHECK YOUR VEHICLE STATUS “All Good” – The MINI App provides you with an overview of crucial status information like your MINI’s drive-ready state, enabling you to: •View your vehicle's location •Check your current fuel level and range •Check that doors and windows are locked OPERATE YOUR VEHICLE REMOTELY Use your MINI's features directly from your smartphone: •Plan and switch on air conditioning •Lock and unlock doors •Operate the horn and flashers PLAN DRIVES Find and send destinations, gas stations, charging stations, and parking areas directly to the navigation system •Plan trips and keep an eye on current traffic •Read detailed information on gas stations and charging stations •Find parking spaces at your destination •Plan for charging stops and times with charge-optimized route planning ENHANCED E-MOBILITY Smart e-mobility support for planning vehicle range and necessary charging: •Plan electric range and necessary charging •Find nearby charging stations •View your charging history at any time EXPLORE THE WORLD OF MINI Stay up to date and find the right products for your MINI: •Discover exclusive stories and news from MINI •Receive messages in the Message Center •Link directly to MINI Shop MANAGE REQUIRED SERVICES The MINI app is your direct line to your dealer if service is needed: •Keep an eye on required services •Book service appointments via the app EXPERIENCE MINI APP WITH DEMO MODE Explore the benefits of the MINI app even without owning a vehicle: • Choose an attractive MINI demo vehicle from the app garage • Get to know the variety of app functions, e.g. for electric mobility • Use MINI app to get you into the world of MINI

Recent College Graduates score major savings with the MINI College Grad Program at MINI of Alexandria

THE MINI COLLEGE GRAD PROGRAM. SAVE $500 ON A NEW OR CERTIFIED PRE-OWNED MINI WITH THE MINI COLLEGE GRAD PROGRAM Getting your degree is just the beginning. MINI Financial Services is here to make sure you start your new life at TwinPower Turbo speed. If you’re a recent college grad, there’s no better way to start down the road to success than with $500* off a new MINI and our best available rates. ELIGIBILITY REQUIREMENTS • You've earned an undergraduate, graduate, or associate's degree from an accredited college or university within the previous 24 months OR you are eligible to graduate within the next 6 months and have a verifiable offer of employment. • Proof of income or employer letter with the Human Resources representative's contact information, stating position/title, and income. • You have at least 6 months of credit history with no previous derogatory credit. • You have a debt-to-income ratio of less than 45%. • You have an automotive payment to income ratio of less than 20%. • You can provide a copy of your diploma or your official transcript. • Security deposit will be waived unless stipulated by credit. • This offer is subject to credit review and approval through MINI Financial Services. Start putting your hard-earned diploma to work today with the College Grad Program from MINI Financial Services. Click here to browse our inventory. Available exclusively through MINI Financial Services. Applicants must finance through MINI Financial Services and meet all requirements of the program to qualify for the incentive. To qualify, applicants must have graduated from an accredited college or university with a graduate, undergraduate or associate's degree earned within the previous 24 months, or be eligible for graduation within the next six months with a verifiable offer of employment. Subject to credit approval. CPO rate based on credit scores. Offer may not be combined with certain other offers. New 2022 MINI models (Excluding electric MINI Cooper SE, Plug-In Hybrid Countryman, and Oxford Edition models), new 2023 MINI models (Excluding electric MINI Cooper SE, Plug-In Hybrid Countryman, and Classic trim models), and all MINI Certified Pre-Owned model years are included in this program. Program is also applicable to lease contract under the same terms and conditions. Program subject to change without notice and is not transferable to other family members or friends outside the household. All lease and financing options are based upon dealer and program requirements and are subject to credit review and approval by MINI Financial Services, a division of BMW Financial Services NA, LLC.

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