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Take a look at the MINI Electric Concept, complete with iconic design and urban driving fun

MINI is using the IAA Cars 2017 show in Frankfurt am Main to showcase its take on future personal mobility in the city – in the form of the MINI Electric Concept. Designed for use in urban areas, this concept car offers a window into how pure-electric day-to-day mobility might look in the years ahead. And the MINI Electric Concept also brings the iconic design, city-dwelling heritage and customary go-kart feeling of the MINI brand into the electric mobility age. MINI will present an all-electric series-production model in 2019. “The systematic electrification of the brand and product portfolio is a mainstay of the BMW Group’s NUMBER ONE > NEXT strategy. The MINI Electric Concept offers a thrilling preview of the all-electric production vehicle. MINI and electrification make a perfect match,” remarks Harald Krüger, Chairman of the Board of Management of BMW AG. Urban mobility is ingrained into the MINI brand’s DNA; the city is its natural habitat. Indeed, this environment and the specific demands it places on a car provided the canvas from which the MINI design team brought the MINI Electric Concept to life. The responsive drive system, sublimely judged suspension tuning and use of aerodynamic add-ons produce driving dynamics very much in the MINI mould and a fine operating range. It all comes together to make the MINI Electric Concept a highly attractive, zero-emission solution to the current challenges facing personal mobility in our cities and their surroundings. “With its characteristic go-kart feeling and powerful electric motor, the MINI Electric Concept is great fun to drive while also being completely suitable for everyday use – and producing zero emissions to boot. That’s how we at MINI envisage electric mobility in tomorrow’s world,” says Peter Schwarzenbauer, Member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce and BMW Motorrad. MINI – blazing a trail for electric mobility at the BMW Group. It has been nearly ten years since MINI took a significant, pioneering step with the MINI E – and laid the foundations at the BMW Group for the development of electric mobility solutions to production readiness. The MINI E unveiled in 2008 was the first all-electric car from the BMW Group to be driven by private users in everyday traffic conditions – as part of an extensive field trial. Over 600 MINI E cars entered service worldwide for the purpose of the field studies. All of them helped to gain vital insights into the use of pure-electric vehicles, and this knowledge was subsequently incorporated into the development of the BMW i3. The MINI E also offered driving fun in spades, thanks to outstanding acceleration and handling. The British premium brand’s first series-production model with a plug-in hybrid drive system was presented in spring 2017 in the shape of the MINI Cooper S E Countryman ALL4. The new model variant enables electric and therefore locally emission-free mobility for the first time. The all-electric MINI Electric Concept represents a seamless continuation of this bloodline. In the future, all electrified products from the MINI brand will be grouped together under the “MINI Electric” banner. Unmistakably MINI – the design. “The MINI Electric Concept is a quintessential MINI – compact, agile, simply the ideal companion for everyday driving. At the same time, it conveys a whole new take on the concept of sportiness,” explains Adrian van Hooydonk, Senior Vice President BMW Group Design. “Indeed, aerodynamics and lightweight design aren’t just important in the world of motor sport; they are also essential factors for maximising electric range. The car’s surfaces have a sense of precision and contemporary clarity about them that lends added impact to the car’s efficient character. Plus, striking accents and vivid contrasts give the exterior that distinctive MINI twist.” A front end brimming with character. A hexagonal radiator grille and circular headlights make the MINI Electric Concept instantly recognisable when viewed from the front. Even from the outside, it is obvious that this car has an electric heart. Identifying features include the vividly contrasting silver and yellow colour scheme reminiscent of the earlier MINI E, as well as the distinctive E badge. Besides this, the radiator grille and headlights have been reinterpreted to reflect the emission-free drive technology under the bonnet. As the electric drive unit requires very little cooling air, the radiator grille is closed for superior aerodynamics. A Striking Yellow accent bar in the grille – with an E badge in the same colour – produces a powerful contrasting effect, which is echoed by the styling of the daytime running lights in the all-LED headlight assemblies. The highly expressive add-on parts in the front apron highlight the dynamic character of the MINI Electric Concept, at the same time as increasing its range with their aerodynamic benefits. The front apron’s simulated “air intakes” are also sealed, yet they still include dark louvres that look like cooling fins and inject some added technical flair. The crisp lines of elements such as the LED headlights and fibreglass structures contrast with the expanse of clear surfaces, and lend the front as a whole a very sophisticated look. Compact and agile – the flanks. The contrasting blend of colours, smooth surfaces and precisely contoured details continues into the MINI Electric Concept’s flanks. Clearly moulded fibreglass add-on parts along the lower edge serve to intensify the car’s snappy proportions. The car’s silhouette is composed of taut, clean-cut surfaces, producing a minimalist impression that exudes efficiency. The elements below the surfaces help to convey a feeling of restrained power and understated athleticism. The paint finish in Reflection Silver – a matt liquid metal colour shade – showcases the surfacing to exceptional effect and thereby focuses the spotlight on the model’s lightweight and sophisticated character. Expressive accents. Material and colour highlights take a light-hearted approach to softening the technical appearance of the car’s flanks, as well other areas of the car. A large yet discreet “E” badge above the front wheel provides another tell-tale sign of the power source. The interplay between matt and high-gloss surfaces within a family of colours results in a progressive look with a puristic and classy feel. Further “MINI E” badges are integrated into the radiator grille and exterior mirror caps. Colour gradients in the accent shade Striking Yellow, incorporated into both the roof and side skirts, add further flourishes. The colour of the roof flows from matt white to high-gloss yellow, while the yellow of the side skirts gains in transparency as it rises, appearing to merge into the body colour. These colour gradients accentuate the concept car’s lightness and modernity. Innovative 3D printing. The design of the dark-coloured 19-inch wheels adds another visual highlight, picking up on the idea of the radiator grille’s accent bar and reinterpreting it in asymmetrical form. The aerodynamic inlays – made using a 3D printing process – echo the fibreglass structure of the air deflectors and inject the wheels with great aesthetic appeal. The recessed louvred surfaces in the simulated air intakes were also produced using a 3D printing method. These two elements emphasise the light and modern character of the MINI Electric Concept, while at the same time illustrating the opportunities offered by 3D printing in terms of producing functional design elements for vehicle styling and customisation . Clarity and dynamism – the rear end. The rear of the concept car also marks it out as a thoroughbred MINI. Its wide stance on the road is striking in a sporty way, without lapsing into excessive flamboyance. The upper section is dominated by clear surfaces, but the rear takes on a far more dynamic aspect as it cascades down. This familiar approach from MINI, where the car’s volume steadily increases from the top down, makes the shoulders appear broad and athletic. The rear light assemblies constitute yet another standout visual feature and provide a clear pointer to the car’s British roots. Framed within the classic MINI outline, they each form one half of the Union Jack as an LED dot matrix. The rear apron features aerodynamic elements similar to those at the front, including air deflectors and a fibreglass diffuser. These reinforce the car’s efficient dynamism on both a visual and functional level. There is also a yellow accent strip that provides a striking colour contrast when the car is viewed from the rear, while simultaneously announcing the presence of an electric drive system. This is further underlined by the absence of exhaust pipes and the dark louvred surfaces in the simulated air outlets. Cutting-edge, pure and dynamic (in an efficient way), the MINI Electric Concept encapsulates MINI’s near-term vision of an all-electric car designed for urban mobility in a changing world.
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MINI announces three new unique special editions for model year 2023

MINI USA announces the launch of three new special editions that will extend across the full 2023 model range as of March 2022 production. The MINI Resolute Edition will be available on the MINI Hardtop 2 Door including the MINI Cooper SE electric vehicle, the MINI Hardtop 4 Door and the MINI Convertible. The MINI Untold Edition will be available on the MINI Clubman, including the 301hp high-performance John Cooper Works model, and the MINI Untamed Edition will be available on the MINI Countryman including the MINI Cooper SE Countryman ALL4 plug-in hybrid model. This is the first time that MINI will produce a full range of special editions across the current model lineup, all to be launched at the same time. The special edition models have particularly authentic product personalities, each one featuring its own distinctive hallmark character. The exclusive and precisely coordinated design and the equipment features emphasize each model’s characteristic elements. The Resolute Edition clearly emphasizes the individuality, traditional style, self-confidence and unmistakable charisma of the original in the premium segment of this vehicle class. The versatile qualities of the MINI Clubman, in combination with its stylish design and unique body concept, are highlighted particularly intensively in the Untold Edition. In the Untamed Edition, the MINI Countryman sharpens its profile as the perfect companion for spontaneously heading out on adventures beyond the bounds of the city. Each special edition has its own model-specific characteristics with particularly attractive body paint finishes and alloy wheels, high-quality interior design and exclusive decorative elements for the exterior and interior. more The MINI Resolute Edition: Pure driving joy, unparalleled charisma. As the original in the premium small car segment, the MINI combines a thrilling drive with an unconventional appeal that is attractive to different target groups, characterized by its hallmark design and modern premium character. This is why the MINI enjoys a unique position in this competitive environment. The MINI Hardtop 2 Door with its classic body concept, just like the MINI 5 door with its extended functionality, stands for experience-oriented urban mobility in the 21st century. The true MINI feeling is made up of Joie de vivre and openness. And this now also applies to the world of electric mobility. The MINI Cooper SE combines the style of the original with locally emission-free driving fun. In addition, the MINI Convertible complements the brand's unmistakable appearance with a particularly extravagant, youthfully fresh look. The Resolute Edition is available for the MINI Cooper S Hardtop 2 Door, the MINI Cooper S Hardtop 4 Door. It is also available in conjunction with the all-electric MINI Cooper SE. Customers can enjoy open-top driving pleasure in exclusive Resolute Edition style in the MINI Cooper S Convertible. Appealing design features and color combinations. The exclusive design and equipment features of the Resolute Edition reinforce the hallmark characteristics of the MINI models and combine them with modern, high-quality design accentuations. The Rebel Green exterior signals pure sportiness – a color that was previously reserved exclusively for the top athlete MINI John Cooper Works. The color is combined with a Pepper White roof finish and Pepper White exterior mirror caps for the MINI Hardtop 2 Door and MINI Hardtop 4 Door. On the MINI Convertible Resolute Edition, the electrically operated soft top and the exterior mirror caps are finished in black. Hallmark design features are finished in exclusive Resolute Bronze. This includes the headlight surrounds, the radiator grille and rear lights, the side scuttles on the front side panels, the handles of the doors and tailgate and, the air intakes in the front apron and the fuel filler cap. The brand logos and model lettering provide an attractive contrast, as do the inner frame of the radiator grille, the tailpipe trim of the exhaust system and the horizontal radiator grille strut in Piano Black. On the MINI Hardtop 2 Door and the MINI Hardtop 4 Door in the Resolute Edition, there is also a black strip running around the lower edge of the windows. Both the bonnet stripes and the door sills of the edition vehicles feature a pattern of parallel lines with a color gradient between a light and a dark shade of gold as well as the lettering "RESOLUTE". The asymmetrical design gives them a particularly high-quality and unconventional look in hallmark MINI style. The sporty appearance of the edition vehicles is completed by 18-inch alloy wheels in Pulse Spoke Black design. The MINI Cooper SE features 17-inch alloy wheels in Electric Collection Spoke design. The exclusive flair of the interior of the edition vehicles is enhanced by sports seats in Black Pearl / Light Chequered fabric/leatherette, which are combined with black armrests and knee rolls. This color scheme is a perfect complement to the Rebel Green paint finish and the black and bronze exterior design features. The Nappa sports leather steering wheel features an edition emblem on the lower spoke, and the roof liner of the MINI Hardtop 2 Door and MINI Hardtop 4 Door models is in anthracite. The interior surfaces created especially for the Resolute Edition emphasize the cars’ premium style. Parallel and evenly curved lines in a light shade of gold form a noble pinstripe pattern on the black background of the surfaces. At the same time, they pick up on the structure of the bonnet stripes. The specific design features are staged with the help of the lighting package, whose LED units provide targeted interior illumination, as well as with the Ambient Light, which also includes a laser-engraved ring for the central instrument, light piping in the doors and cockpit area as well as illuminated door handles and door entry areas. In addition, the MINI Driving Modes are part of the equipment package for the Resolute Edition. The Resolute Edition's exclusive design features make up a carefully crafted package for premium exterior and interior style. They also tie in particularly harmoniously with the clear and purist MINI design language. In the interior, the classic sporty flair of the colors and materials is combined with advanced digital technology. The latest generation of the MINI operating system optimizes the quick and intuitive control of vehicle functions, audio program, communication, navigation, and apps. Live widgets on the 8.8-inch touch display of the central instrument are used to activate the desired menu item, which can be selected with a swiping motion like that on a smartphone. The MINI Untold Edition: Sporty understatement. The MINI Clubman is an exceptional phenomenon in the premium compact segment. Its modern interpretation of the classic shooting-brake concept combines tradition and understatement with progressive and lifestyle-oriented characteristics. The unique body concept with four doors, a particularly long roofline and the split doors at the rear consisting of two side-opening wings not only give the MINI Clubman an extravagant appearance, but also provide a high degree of functionality. Its interior offers seating for five and generous, variable storage volume that can be expanded from 17.5 to up to 47.9 cu ft. The Untold Edition emphasizes the role of the MINI Clubman as the stylish individualist in its class, in what is bold and exclusive appearance. The refined sophistication of its design is combined with a powerful sporty look. The Untold Edition is available for three model variants. The range includes the MINI Cooper S Clubman and MINI Cooper S Clubman All4. In addition, the 301 hp MINI John Cooper Works Clubman as the top performer of the MINI lineup, is available in the Untold Edition. Distinctive body features, stylish interior design. The unmistakable appearance of the MINI Clubman is emphasized by the specific design features of the Untold Edition to give it charismatic presence. The Sage Green metallic paintwork, available for the first time on the MINI Clubman, and the distinctive design of the front and rear aprons inspired by the John Cooper Works Aerodynamic Kit provide a stylishly sporty look. The hallmark MINI surrounds on the lower body sections are not in black as usual, but in a dark shade of green for the first time. The five narrow, parallel sport stripes running centrally across the bonnet and roof are also specific features of the Untold Edition. The side scuttles, manufactured using a high-quality 3D printing process, have a specific stripe pattern. This exclusive graphic also features in the logo projected from the door mirrors and on the door sill trims. The 18-inch alloy wheels in Untold Spoke design with 2-tone surfaces in the Jet Black/Refined Brass combination have also been developed exclusively for the edition vehicles. The color scheme, which is based on refined brass, is also used for the radiator grille surround and the radiator crossbar on the MINI Cooper S Clubman, and MINI John Cooper Works Clubman models, as well as for the "Clubman" lettering on the split doors at the rear. The Piano Black exterior equipment with door handles, exhaust tailpipes, MINI logos and model lettering in black is an integral part of the Untold Edition. Sports seats in the exclusive MINI Yours Leather Lounge Sage Green version transfer the powerful exterior character to the interior of the edition vehicles. Light-colored seams and piping as well as textile inserts in the upper and outer areas of the seat backrests create a particularly stylish seat surface look. Alternatively, sports seats are also available in the MINI Yours Leather Lounge Carbon Black variant. The cockpit features illuminated accent strips in Sage Green and exclusively designed interior surfaces with a subtle striped pattern and green color scheme. Another stylish visual accentuation are the surrounds of the air vents in Refined Brass. The bottom spoke of the Nappa sports leather steering wheel as well as the floor mats feature an edition emblem. The MINI Clubman in the Untold Edition also offers particularly high-quality equipment in addition to the exclusive design features. Beyond the standard equipment of the premium compact model, it also includes Adaptive LED Headlights, the MINI Excitement Package and the MINI Driving Modes as well as the anthracite-colored roof lining and the Interior Light Package. The MINI Untamed Edition: Ready for adventures beyond the city limits. The biggest model in the MINI range is also the most versatile: The MINI Countryman has established itself in the premium compact segment as a particularly stylish all-rounder. Four doors, a big tailgate, five seats and an exceptionally variable interior with a luggage compartment volume of 17.2-47.4 cu ft. ensure a high degree of practicality. The optional ALL4 all-wheel drive distributes power as required in all weather and road conditions. The MINI Countryman handles everyday urban traffic just as confidently as it does excursions that take it onto unpaved terrain. It also plays a pioneering role on the path to particularly sustainable mobility. The MINI Cooper SE Countryman ALL4 enables locally emission-free driving fun in city traffic and beyond thanks to its plug-in hybrid drive. The character of the explorer and adventurer is emphasized even more intensively with the new Untamed Edition for the MINI Countryman. The exclusive design and equipment features of the edition vehicles highlight the robust look and off-road potential. The Untamed Edition is available for the MINI Cooper S Countryman and the plug-in hybrid MINI Cooper SE Countryman ALL4. Robust look, exclusive details. Thanks to its exterior design specifically geared towards robust versatility, the MINI Countryman in the Untamed Edition encourages you more than ever to head out into nature and explore completely new roads and paths spontaneously. The exclusive Momentum Grey metallic paintwork gives this MINI Countryman a unique appearance, which is further enhanced by the MINI ALL4 exterior look, featuring specific trim elements also finished in body color. The harmonious color scheme emphasizes the clear design language of the MINI Countryman’s exterior. Both the lower air intake surround including the suggested underride guard, the air curtain inserts in the front apron as well as the side skirts, the reflector inserts and the lower insert in the rear apron are painted in Momentum Grey metallic. And a glance at the MINI brand logos on the bonnet and tailgate reveals that the black lettering and graphic elements of the emblem are also combined with a background in body color. Four diagonal stripes, each in Frozen Bluestone, in the lower area of the doors show that this car is ready to take on any road or path. The 18-inch alloy wheels in Untamed 2-tone design with burnished surfaces have been developed exclusively for the edition vehicles. In addition to the roof and the exterior mirror caps, the roof rails and the headlight housings of the MINI Countryman in the Untamed Edition are also finished in black. The Piano Black Exterior option, which is also included in the equipment range of the edition vehicles, adds further black design features. The surrounds of the radiator grille, headlights, taillights and side scuttles, the door handles, the tailpipe trims, the model lettering and, if equipped accordingly, also the ALL4 emblems on the front side panels. Like the door sills, the side scuttles feature a graphic pattern inspired by a mountain landscape and the "Untamed” inscription. Corresponding lettering is also featured on the rear side windows. In addition to the inlays and the carrier plates of the side scuttles, the E logo on the tailgate of the plug-in hybrid model MINI Cooper SE Countryman ALL4 is also in Frozen Bluestone. Nature-inspired shades of green and blue dominate the interior design for the MINI Countryman in the Untamed Edition. The exclusive Highland Green color is combined with blue and green contrast stitching on the surfaces of the sports seats in the MINI Yours Leather Lounge finish. The illuminated decorative trim in Frozen Bluestone is printed with a landscape pattern analogous to the door sill trims. For the first time, a large-scale graphic serves as a motif in this area of the interior instead of a uniform structure. An additional effect is achieved by the "Untamed" lettering visible in the night design. The accent strips in the cockpit and on the center console are painted in Frozen Blue metallic, the door trim strips in Arctic Silver metallic and the surrounds of the air vents in high-gloss black. In addition, the MINI Countryman edition model features emblems with the "Untamed" lettering on the seats and in the bottom spoke of the Nappa sports leather steering wheel, floor mats with a three-dimensionally embossed landscape pattern in the style of the door sills and decorative trims and an anthracite-colored roof lining. The characteristic graphic of the mountain landscape also adorns the discreet pins in the outer area of the seat backs in a stylized form. The Untamed Edition for the MINI Countryman also includes the Light Package, the MINI Excitement Package and the MINI Driving Modes. Click here for pricing.

MINI Corporate Fleet Program offered at MINI of Alexandria

There's nothing quite like a MINI. Fun, fuel-efficient and backed by one of the industry's best maintenance and warranty programs, the MINI Corporate Fleet Program has the potential to transform your commutes and business trips. Eligible drivers of enrolled corporations get: • 3-years/36,000-miles of Boot to Bonnet No Cost Maintenance, saving you up to $1,428 in service costs. • 24/7 Roadside Assistance for 4 years. • 4-year/50,000-mile MINI New Passenger Car Limited Warranty and a 12-year/unlimited-mileage warranty against rust perforation. • Eligibility for unique motoring rewards with the MINI Platinum VISA® Card • Exclusive incentives, specials, and event invitations extended only to MINI Owners Click here for more information.

Customize the look of your MINI with accessories through MINI of Alexandria

Explore The World Of MINI. Shop All Things MINI, With Lifestyle And Accessories For You And Your MINI. Roof Graphics. Mirror Caps. Steering Wheel Covers. Floor Mats. Accessories: Rack Systems, Exterior, Technology. Click here to Shop Accessory Favorites.

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