MINI Enhances Personalization Options With MINI Yours Customized

MINI today reached a new level of customization with the addition of MINI Yours Customized. The new offering allows MINI customers to design personalized inlays for the side scuttles, trims for the passenger side in the interior, LED door sills and LED door projectors. Customers looking to take the personalization of their MINI to the next level can select and design the upgrade parts at the new Online Customizer specially developed for the new options.

First auto manufacturer in the U.S. to offer customizable parts created by the customer and produced using innovative production procedures such as 3D printing

MINI today reached a new level of customization with the addition of MINI Yours Customized. The new offering allows MINI customers to design personalized inlays for the side scuttles, trims for the passenger side in the interior, LED door sills and LED door projectors. Customers looking to take the personalization of their MINI to the next level can select and design the upgrade parts at the new Online Customizer specially developed for the new options.

The individualized products will then be manufactured using innovative production procedures such as 3D printing and laser lettering. The advanced production process permits precise implementation of customer’s wishes. The individually designed products will be delivered within just a few weeks. The parts have been designed so that they can be integrated in the vehicle by the customer or by the participating MINI dealer or service partner. The customer can do this more than once. This also ensures that if the vehicle is sold later, the individualized components can be exchanged.

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